Ray is an all-natural and healthy dried fruit snack subscription service, perfect for a fast-paced millennial lifestyle! With just fruit and sun as ingredients, the minimalistic and bright design aesthetic was born. Every aspect of the Ray experience is infused with sunshine, bringing customers good vibes and great snacks.
I utilized geometric imagery of the sun for the single-serving boxes, utilizing the available surface area to create a more engaging and enjoyable user experience.
To finalize the project, I created a prototype website to demonstrate how the branding would translate to a digital platform.